I am reading news about "Rhapsody connects to Facebook, Twitter." You go and listen to a song you like at Rhapsody, then you post a link into your Facebook profile for sharing. Your friends see it and click on it; the link will bring them to Rhapsody site for further exploration.
Actually you're helping them to do advertisement for free and helping them to get more exposure in public - similar to the effect of "the word of mouth." The more people visit their sites, the more chances for them do business. It is just a marketing tactic. It looks like more and more business going to this direction.
Nowadays, sharing has another meaning attached to it - free advertisement - yeah, you share their content and they will make profit from your "sharing" - fair deal, huh? Or it may be called a trade!
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